Retail marketing (Record no. 11005)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01393nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077092504 |
| Terms of availability | TZS 219,123/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 McG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McGOLDRICK, P. (Author) |
| 245 ## - TITLE STATEMENT | |
| Title | Retail marketing |
| Statement of responsibility, etc | /Peter McGoldrick |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | McGraw-Hill, |
| Year of publication | c 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 658 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references and index p. 634 - 658 |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>1. Introduction to Retail Marketing<br/>Pt. 1. Retail Marketing Strategy. 2. The Competitive Environment. 3. Understanding the Consumer. 4. Retail Strategy and Planning. 5. Monitoring Marketing Performance. 6. Monitoring Financial Performance<br/>Pt. 2. The Retail Marketing Mix. 7. Retail Location. 8. Product Selection and Buying. 9. Retailers' Own Brands. 10. Retail Pricing. 11. Advertising and Promotion. 12. The Selling Environment. 13. Retail Service<br/>Pt. 3. The Retailing Sans Frontieres. 14. International Retailing. 15. E-tail marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Financial performance |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | HEET | 658.8 McG | 0087116 | 1 | 18/06/2025 | Book |