Mzumbe University Library Header
Amazon cover image
Image from Amazon.com
Image from Coce
Image from OpenLibrary

Retail marketing /Peter McGoldrick

By: Material type: TextTextPublication details: London: McGraw-Hill, c 2002.Edition: 2nd edDescription: x, 658 p. : ill. ; 25 cmISBN:
  • 9780077092504
Subject(s): DDC classification:
  • 658.8 McG
Contents:
1. Introduction to Retail Marketing Pt. 1. Retail Marketing Strategy. 2. The Competitive Environment. 3. Understanding the Consumer. 4. Retail Strategy and Planning. 5. Monitoring Marketing Performance. 6. Monitoring Financial Performance Pt. 2. The Retail Marketing Mix. 7. Retail Location. 8. Product Selection and Buying. 9. Retailers' Own Brands. 10. Retail Pricing. 11. Advertising and Promotion. 12. The Selling Environment. 13. Retail Service Pt. 3. The Retailing Sans Frontieres. 14. International Retailing. 15. E-tail marketing
Summary: This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 McG (Browse shelf(Opens below)) 1 Available 0087116
Total holds: 0

Includes references and index p. 634 - 658


1. Introduction to Retail Marketing
Pt. 1. Retail Marketing Strategy. 2. The Competitive Environment. 3. Understanding the Consumer. 4. Retail Strategy and Planning. 5. Monitoring Marketing Performance. 6. Monitoring Financial Performance
Pt. 2. The Retail Marketing Mix. 7. Retail Location. 8. Product Selection and Buying. 9. Retailers' Own Brands. 10. Retail Pricing. 11. Advertising and Promotion. 12. The Selling Environment. 13. Retail Service
Pt. 3. The Retailing Sans Frontieres. 14. International Retailing. 15. E-tail marketing

This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice

eng.

There are no comments on this title.

to post a comment.
Share