Marketing research : (Record no. 11481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| Terms of availability | TZs.40,555/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied orientation/ |
| Statement of responsibility, etc | Naresh K. Malhotra and Satyabhusan Dash |
| 250 ## - Edition Statement | |
| Edition statement | 7th.ed. rev. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Pradesh : |
| Name of publisher | Pearson., |
| Year of publication | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii,955p.; |
| Other physical details | ill.: |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research Design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/09/2025 | Mark Sol ( Mzumbe University) | 658.83 MAL | 008777 | 1 | 01/10/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/09/2025 | Mark Sol ( Mzumbe University) | 658.83 MAL | 008778 | 2 | 01/10/2025 | Book |