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Marketing/ (Record no. 12759)

MARC details
000 -LEADER
fixed length control field 00674cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073380957
Terms of availability TZS 10,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MCCL
Language of cataloging eng.
Description conventions AACR 2nd rev. ed.
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GRE
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Grewal, Dhruv.
245 10 - TITLE STATEMENT
Title Marketing/
Statement of responsibility, etc Dhruv Grewal and Michael Levy.
250 ## - Edition Statement
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill Irwin,
Year of publication c2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxv, 683 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 625-656) and indexes.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 20/01/2026 donation 658.8 GRE 005705 1 22/06/2026 Book