Marketing / (Record no. 12778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01233cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073380957 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073380954 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GRE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Grewal, Dhruv. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Dhruv Grewal, Michael Levy. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxv, 683 p. : |
| Other physical details | ill. (chiefly col.), col. maps ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 625-656) and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Section 1: Assessing the marketplace<br/>Section 2: Understanding the marketplace<br/>Section 3: Targeting the marketplace<br/>Section 4: Value creation<br/>Section 5: Value capture<br/>Section 6: Value delivery<br/>Section 7: Value communication |
| 546 ## - LANGUAGE NOTE | |
| Language note | Marketing explains how organizations create value for customers while achieving their business goals. It introduces the fundamental principles of marketing and demonstrates how companies develop products, set prices, distribute goods, and communicate with customers in competitive markets. The book combines marketing theory with practical examples from real businesses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael, |
| Dates associated with a name | 1950- |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/03/2026 | Tz Book Support Trust | 658.8 GRE | U0005456 | 30/06/2026 | Book |