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Marketing / Dhruv Grewal, Michael Levy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cmISBN:
  • 9780073380957
  • 0073380954
Subject(s): DDC classification:
  • 658.8 GRE
Contents:
Section 1: Assessing the marketplace Section 2: Understanding the marketplace Section 3: Targeting the marketplace Section 4: Value creation Section 5: Value capture Section 6: Value delivery Section 7: Value communication
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Item type Current library Home library Call number Status Barcode
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 GRE (Browse shelf(Opens below)) Available U0005456
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Includes bibliographical references (p. 625-656) and indexes.

Section 1: Assessing the marketplace
Section 2: Understanding the marketplace
Section 3: Targeting the marketplace
Section 4: Value creation
Section 5: Value capture
Section 6: Value delivery
Section 7: Value communication

Marketing explains how organizations create value for customers while achieving their business goals. It introduces the fundamental principles of marketing and demonstrates how companies develop products, set prices, distribute goods, and communicate with customers in competitive markets. The book combines marketing theory with practical examples from real businesses.

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