Marketing for hospitality and tourism / (Record no. 12791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143nam a22002777a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8177582038 |
| Terms of availability | Tsh, 29,920/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177582031 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.913384791 KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip, |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc | Philip Kotler , John Bowen , James Makens. |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi. : |
| Name of publisher | Dorling Kindersley, |
| Year of publication | c1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 909 p. : |
| Other physical details | ill. , photos, maps ; |
| Dimensions | 27cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes refences and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hospitality |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Buyer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens James |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.913384791 KOT | U0005829 | 1 | 03/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.913384791 KOT | U0005830 | 2 | 03/07/2026 | Book |