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Marketing for hospitality and tourism / Philip Kotler , John Bowen , James Makens.

By: Contributor(s): Material type: TextTextPublication details: New Delhi. : Dorling Kindersley, c1996Edition: 3rd edDescription: 909 p. : ill. , photos, maps ; 27cmISBN:
  • 8177582038
  • 9788177582031
Subject(s): DDC classification:
  • 658.913384791 KOT
Summary: Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.913384791 KOT (Browse shelf(Opens below)) 1 Available U0005829
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.913384791 KOT (Browse shelf(Opens below)) 2 Available U0005830
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Includes refences and index.

Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies.

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