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International Marketing : (Record no. 13104)

MARC details
000 -LEADER
fixed length control field 00852nam a22002177a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788120312388
Terms of availability Tsh. 22,461/=
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120312384
040 ## - CATALOGING SOURCE
Original cataloging agency DCC Library
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ONK
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Onkvisit, Sak
245 ## - TITLE STATEMENT
Title International Marketing :
Sub Title analysis and strategy /
Statement of responsibility, etc Sak Onkvisit, John J. Shaw
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi. :
Name of publisher Prentice hall of India,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 750 p. :
Other physical details ill. , photos. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography and index.
505 ## - Formatted Contents
Formatted contents note Part 1: Overview of world business<br/>Part 2: World market environment<br/>Part 3: Planning for international marketing<br/>Part 4: International marketing decision<br/>Part 5: Special topics : financial environment and decisions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shaw, John J.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 01/07/2006 R.K Printing 658.8 ONK U0005607 9 24/07/2026 Book