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International Marketing : analysis and strategy / Sak Onkvisit, John J. Shaw

By: Contributor(s): Material type: TextTextPublication details: New Delhi. : Prentice hall of India, 2005.Edition: 3rd edDescription: xviii, 750 p. : ill. , photos. ; 26 cmISBN:
  • 9788120312388
  • 8120312384
Subject(s): DDC classification:
  • 658.8 ONK
Contents:
Part 1: Overview of world business Part 2: World market environment Part 3: Planning for international marketing Part 4: International marketing decision Part 5: Special topics : financial environment and decisions
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 ONK (Browse shelf(Opens below)) 9 Available U0005607
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Includes bibliography and index.

Part 1: Overview of world business
Part 2: World market environment
Part 3: Planning for international marketing
Part 4: International marketing decision
Part 5: Special topics : financial environment and decisions

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