Services marketing : (Record no. 13108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071086967 |
| Terms of availability | Tsh. 20,944/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zeithaml Valarie A |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Sub Title | integrating customer focus across the firm/ |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D Gremler..- |
| 250 ## - Edition Statement | |
| Edition statement | 6th.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw- Hill publishing |
| Year of publication | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii,642p.: |
| Other physical details | Ill.; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes References and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo and Gremler, Dwayne D. - |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/10/2007 | MAK Solution | 658.8 ZEI | U0005675 | 1 | 24/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/10/2007 | MAK Solution | 658.8 ZEI | U0005676 | 2 | 24/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/10/2007 | MAK Solution | 658.8 ZEI | U0005677 | 3 | 24/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2017 | MAK Solution | 658.8 ZEI | U0005667 | 4 | 24/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2017 | MAK Solution | 658.8 ZEI | U0005668 | 5 | 24/07/2026 | Book |