Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 4th edDescription: xiii, 864 p. : some col. ill. ; 25 cmISBN: - 0256137277
- 658.8 PET
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 PET (Browse shelf(Opens below)) | 1 | Available | 0058327 |
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| 658.8 PET A preface to marketing management / | 658.8 PET Marketing management : knowledge and skills : text, analysis, cases, plans / | 658.8 PET A preface to marketing management / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PIC Integrated marketing communications | 658.8 PRI Principles of marketing / | 658.8 PRI Marketing foundations |
"M M, analysis, cases, plans, text"--Cover.
Includes bibliographical references (p. [841]-852) and indexes.
eng.
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