Essentials of consumer behavior : an applied approach / Debra L. Stephens

By:

STEPHEN, D.L

Material type: Text

TextPublication details: New York : Routledge, c 2023.Edition: 2nd edDescription: viii, 215p. : col. ill. ; 23 cmISBN:

9780367426866
9780367426880

Subject(s):

DDC classification:

658.8342 STE

Summary: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8342 STE (Browse shelf(Opens below))	1	Available	0087195
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8342 STE (Browse shelf(Opens below))	2	Available	0087248
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8342 STE (Browse shelf(Opens below))	3	Available	0087249

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Includes references p. (207-209) and index

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

eng.

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