Global marketing management changes, new challenges and strategies/ Kiefer Lee and Steve carter

By:

LEE, K

Material type: Text

TextPublication details: United Kingdom : Oxford university press, c 2012.Edition: 3rd edDescription: xxiv, 578 p. : col. ill. ; 29 cmISBN:

9780199609703

Subject(s):

DDC classification:

658.84 LEE

Summary: Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 LEE (Browse shelf(Opens below))	1	Available	0087167

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Includes bibliographical references and index (p. 563-578)

Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment

eng.

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