Industrial marketing strategy / Frederick E. Webster

By:

WEBSTER, F.E

Material type: Text

TextPublication details: New York John Wiley & Sons Inc. c 1984.Edition: 3rd edDescription: xiii, 365p. : ill. ; 23 cmISBN:

9780471119890

Subject(s):

DDC classification:

658.802 WEB

Summary: Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 WEB (Browse shelf(Opens below))	1	Available	0087094

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Includes bibliographical references and index

Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

eng.

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