Marketing management /Greg W. Marshall and Mark W. Johnston
Material type:
TextPublication details: New York: McGraw Hill, c 2023.Edition: 4th ed. Student editionDescription: xxiv,435 p.: col. ill. ; 28 cmISBN: - 9781260598230
- 658.8 MAR
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 MAR (Browse shelf(Opens below)) | 1 | Available | 0087168 |
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| 658.8 MAR Marketing communications / | 658.8 MAR Marketing communications / | 658.8 MAR Marketing communications / | 658.8 MAR Marketing management | 658.8 MAT International marketing management : text and cases / | 658.8 McC Basic marketing | 658.8 McC Basic marketing |
Includes references and index p. 405 - 435
Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling
eng.
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