Strategic management / Richard L. Lynch (Author), Oliver Barish (Author), Vinh Sum Chau (Author), Charles Thornton (Author) and Karl S.R. Warner (Author)

Contributor(s):

Material type: Text

TextPublication details: London : Sage, c2024.Edition: 10th edDescription: xxv, 728 p. : col. ill. ; 27 cmISBN:

9781529672558
9781529672565
1529672562
1529672554

Subject(s):

DDC classification:

658.4012 STR

Contents:

Introduction Strategic analysis and purpose Developing the strategy The implementation process Different strategy contexts

Summary: Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study."

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 STR (Browse shelf(Opens below))	1	Available	0087253
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 STR (Browse shelf(Opens below))	2	Available	0087254
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 STR (Browse shelf(Opens below))	3	Available	0087255

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Includes indexes (p.710 - p.728).

Introduction
Strategic analysis and purpose
Developing the strategy
The implementation process
Different strategy contexts

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study."

eng.

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