Mzumbe University Library Header
Amazon cover image
Image from Amazon.com
Image from Coce

Business communication : process & product ; / Mary Ellen Guffey (Author) and Dana Loewy (Author)

By: Contributor(s): Material type: TextTextPublication details: Australia Cengage learning, c 2022.Edition: 10th edDescription: xxi, 615p. : col. ill. ; 27 cmISBN:
  • 9780357129234
  • 9780357129234
Subject(s): DDC classification:
  • 651.7 GUF
Contents:
UNIT I: COMMUNICATION FOUNDATIONS1. Business Communication in the Digital Age2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills3. Intercultural CommunicationUNIT II: THE WRITING PROCESS4. Planning Business Messages5. Organizing and Writing Business Messages6. Revising Business MessagesUNIT III: WORKPLACE COMMUNICATION7. Electronic Messages and Digital Media8. Positive and Neutral Messages9. Negative Messages10. Persuasive and Sales MessagesUNIT IV: Reports, Proposals, and Presentations11. Report Writing Basics12. Informal Business Reports13. Proposals, Business Plans, and Formal Business Reports14. Business PresentationsUNIT V: EMPLOYMENT COMMUNICATION15. The Job Search, Résumés, and Cover Letters in the Digital Age16. Interviewing and Following UpAppendix A: Document FormatsAppendix B: Citation FormatsAppendix C: Correction Symbols and Proofreading MarksAppendix D: Grammar and Mechanics
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 651.7 GUF (Browse shelf(Opens below)) 1 Available 0087347
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 651.7 GUF (Browse shelf(Opens below)) 2 Available 0087348
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 651.7 GUF (Browse shelf(Opens below)) 3 Available 0087349
Total holds: 0

Includes index


UNIT I: COMMUNICATION FOUNDATIONS1. Business Communication in the Digital Age2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills3. Intercultural CommunicationUNIT II: THE WRITING PROCESS4. Planning Business Messages5. Organizing and Writing Business Messages6. Revising Business MessagesUNIT III: WORKPLACE COMMUNICATION7. Electronic Messages and Digital Media8. Positive and Neutral Messages9. Negative Messages10. Persuasive and Sales MessagesUNIT IV: Reports, Proposals, and Presentations11. Report Writing Basics12. Informal Business Reports13. Proposals, Business Plans, and Formal Business Reports14. Business PresentationsUNIT V: EMPLOYMENT COMMUNICATION15. The Job Search, Résumés, and Cover Letters in the Digital Age16. Interviewing and Following UpAppendix A: Document FormatsAppendix B: Citation FormatsAppendix C: Correction Symbols and Proofreading MarksAppendix D: Grammar and Mechanics

eng.

There are no comments on this title.

to post a comment.
Share