Communication theories: origins, methods, and uses in the mass media / Werner J. Severin and James W. Tankard

By:

SEVERIN, Werner J

Contributor(s):

TANKARD, James W

Material type: Text

TextPublication details: Harlow, Essex : Pearson, c2014.Edition: 5th ed. : New international edDescription: xv, 411p. : ill. ; 27 cmISBN:

9781292042855

Subject(s):

DDC classification:

302.23 SEV

Summary: This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	302.23 SEV (Browse shelf(Opens below))	1	Available	0087683
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	302.23 SEV (Browse shelf(Opens below))	2	Available	0087684
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	302.23 SEV (Browse shelf(Opens below))	3	Available	0087685

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Includes references (p.401-411).

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong.

eng.

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