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International marketing and export management / by Gerald Albaum (Author), Edwin Duerr (Author) and Alexander Josiassen (Author)

By: Contributor(s): Material type: TextTextPublication details: New York Pearson c 2016Edition: 8th edDescription: xxvi, 715p. ; col ill. : 24 cmISBN:
  • 9781292016924
Subject(s): DDC classification:
  • 658.84 ALB
Summary: This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 ALB (Browse shelf(Opens below)) 1 Available 0087720
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 ALB (Browse shelf(Opens below)) 2 Available 0087721
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 ALB (Browse shelf(Opens below)) 3 Available 0087722
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Includes index and references

This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena

eng.

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