ELECTRONIC commerce 2012: a managerial and social networks perspective / Efraim Turban , David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, and Judy Lang
Material type:
TextPublication details: Boston: Pearson, 2012.Edition: Global editionDescription: 791p. : ill.(some col.); 30 cmISBN: - 9780273761341
- 381.142068 ELE
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 381.142068 ELE (Browse shelf(Opens below)) | 1 | Available | 0087740 |
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| 381.142068 ELE Electronic commerce 2018 : a managerial and social networks perspective | 381.142068 ELE Electronic commerce 2018 : a managerial and social networks perspective | 381.142068 ELE Electronic commerce 2018 : a managerial and social networks perspective | 381.142068 ELE ELECTRONIC commerce 2012: a managerial and social networks perspective / | 381.3 GAB The unmanageable consumer / | 381.3 GAB The unmanageable consumer / | 381.3 GAB The unmanageable consumer / |
Includes glossary (p.767-779).
Includes index (p.780-791)
Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects.
eng.
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