Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell.
Material type:
TextPublication details: New York : McGraw-Hill, c2007.Description: xviii, 318 p. : ill. ; 24 cmISBN: - 9780071486552
- 658.575 KER
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.575 KER (Browse shelf(Opens below)) | 1 | Available | 005164 |
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| 658.5 STE Operations management / | 658.503 BEC Operations strategy : competing in the 21st century/ | 658.514 HAR Technology management : text and international cases / | 658.575 KER Strategic product creation : deliver customer satisfaction from every level of your company / | 658.578 CRA New products management / | 658.7 ARN Introduction to materials management | 658.7 ARN Introduction to materials management |
Includes bibliographical references and index.
Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher
eng.
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