Marketing research : methodological foundations / Dawn Iacobucci and Gilbert A. Churchill

By:

Lacobucci, D

Contributor(s):

Churchill, Gilbert A

Material type: Text

TextPublication details: Australia : South-Western/Cengage learning; c2018.Edition: 10th edDescription: xx, 535p.: ill.; 28cmISBN:

9780538743778

Subject(s):

DDC classification:

658.83 LAC

Contents:

Marketing research, the research process, and problem definition Determine research design Design data collection method and forms Sample design and data collection Data analysis and interpretation The research report

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 LAC (Browse shelf(Opens below))	1	Available	005310
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 LAC (Browse shelf(Opens below))	2	Available	005311
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 LAC (Browse shelf(Opens below))	3	Available	005312
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 LAC (Browse shelf(Opens below))	4	Available	005313
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 LAC (Browse shelf(Opens below))	5	Available	005314

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Includes index

Marketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report

eng.

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