Social marketing : influencing behaviors for good / Philip Kotler and Nancy R. Lee.

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TextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available	005309

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Includes bibliographical references (p. 403-427) and index

eng.

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