Marketing planning : a global perspective/ Svend Hollensen

By:

Hollensen, Svend

Material type: Text

TextPublication details: London: McGraw-Hill, c2010.Edition: 2 edDescription: xxiii, 430p.: ill.; 24cmISBN:

9780077127138

Subject(s):

DDC classification:

658.802 HOL

Summary: The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.802 HOL (Browse shelf(Opens below))	1	Available	005360
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.802 HOL (Browse shelf(Opens below))	2	Available	005361
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.802 HOL (Browse shelf(Opens below))	3	Available	005362
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.802 HOL (Browse shelf(Opens below))	4	Available	005364

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Includes index

The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate

eng.

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