/The SAGE handbook of international marketing. Masaaki Kotabe.

By:

Kotabe, Masaaki

Contributor(s):

Kristiaan Helsen

Material type: Text

TextPublication details: Los Angeles : SAGE, c2009.Description: xvi, 548 p. : ill. ; 25 cmISBN:

9781412934282

Subject(s):

DDC classification:

658.84 SAG.

Summary: International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.84 SAG. (Browse shelf(Opens below))	1	Available	005417

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Includes bibliographical references and indexes.

International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.

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