Essentials of marketing research / Tony Proctor
Material type:
TextPublication details: Harlow, England ; Financial Times/Prentice Hall, c2005.Edition: 4th edDescription: xxiii,591p. : ill. ; 25cmISBN: - 0273694944
- 658.83 PRO
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.83 PRO (Browse shelf(Opens below)) | 1 | Available | 005415 | |
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.83 PRO (Browse shelf(Opens below)) | 2 | Available | 005416 |
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| 658.83 BUU Exercises in marketing : projects and case studies / | 658.83 DAY Fundamentals of marketing research/ | 658.83 DAY Fundamentals of marketing research/ | 658.83 PRO Essentials of marketing research / | 658.83 PRO Essentials of marketing research / | 658.83 PRO Marketing research: a practical approach/ | 658.83 TUL Marketing research : measurement & method : a text with cases / |
Includes bibliographical references (p. [559]-576) and index.
eng.
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