International marketing / Philip R. Cateora, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Material type: Text

TextPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 298cmISBN:

0072398841

Subject(s):

DDC classification:

658.8 CAT

Summary: This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 CAT (Browse shelf(Opens below))	1	Available	005410

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Previous	658.8 APT Services marketing /	658.8 BEA Marketing : principles & perspectives /	658.8 BLY Key concepts in marketing /	658.8 CAT International marketing /	658.8 CLO Marketing management : a customer-oriented approach	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	Next

Includes bibliographical references and indexes.

This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.

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