Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN:

0072865784
9780072865783

Subject(s):

DDC classification:

658.8 DWY

Online resources:

Contents:

Part 1: Business markets and business marketing Part 2: Foundation for creating value Part 3: Business marketing programming Part 4: Managing programs and customers

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	1	Available	U0005443
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	2	Available	U0005444
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	3	Available	U0005445
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	4	Available	U0005446

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Includes bibliographical references (p. 652-660) and index.

Part 1: Business markets and business marketing
Part 2: Foundation for creating value
Part 3: Business marketing programming
Part 4: Managing programs and customers

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