Industrial marketing : analysis, planning, and control Robert R. Reeder, Edward G. Brierty, Betty H. Reeder

By:

Reeder, Robert R

Contributor(s):

Material type: Text

TextPublication details: New Delhi. : Prentice-Hall of India, 2005.Edition: 2nd edDescription: xvi, 670 p. ill. , photo. : 24 cmISBN:

978-8120312456
8120312457

Subject(s):

Industrial marketing

DDC classification:

658.804 REE

Summary: This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	1	Available	U0005700
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	2	Available	U0005701
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	3	Available	U0005702
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	4	Available	U0005703
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	5	Available	U0005704
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	6	Available	U0005705
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	7	Available	U0005706
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	8	Available	U0005707
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.804 REE (Browse shelf(Opens below))	9	Available	U0005708

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Includes index.

This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.

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