Mzumbe University Library Header
Amazon cover image
Image from Amazon.com
Image from Coce

Industrial marketing : analysis, planning, and control Robert R. Reeder, Edward G. Brierty, Betty H. Reeder

By: Contributor(s): Material type: TextTextPublication details: New Delhi. : Prentice-Hall of India, 2005.Edition: 2nd edDescription: xvi, 670 p. ill. , photo. : 24 cmISBN:
  • 978-8120312456
  • 8120312457
Subject(s): DDC classification:
  • 658.804 REE
Summary: This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 1 Available U0005700
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 2 Available U0005701
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 3 Available U0005702
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 4 Available U0005703
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 5 Available U0005704
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 6 Available U0005705
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 7 Available U0005706
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 8 Available U0005707
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.804 REE (Browse shelf(Opens below)) 9 Available U0005708
Total holds: 0

Includes index.

This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.

There are no comments on this title.

to post a comment.
Share