Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler

By:

Adreasen, Alan R

Contributor(s):

Kotler, Philip

Material type: Text

TextPublication details: Upper Saddle River : Prentice Hall, c2008Edition: 7th edDescription: vii, 536 p. : ill. , photos ; 25 cmISBN:

9788120322592

Subject(s):

Marketing

DDC classification:

658.8 AND

Contents:

Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies

Summary: This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 AND (Browse shelf(Opens below))	1	Available	U0005380
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 AND (Browse shelf(Opens below))	1	Available	U0005387

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Includes bibliographical reference and index

Section I: Development a customer orientation
Section II: Strategic planning and organization
Section III: Developing and organizing resources
Section IV: Designing the marketing mix
Section V: Controlling marketing Strategies

This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment

eng.

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