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Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus

By:

Anderson, James C

Contributor(s):

Narus, James A

Material type: Text

Text

TextPublication details: Upper Saddle River : Prentice Hall, c1998.Description: xvii, 430p. : ills. ; 25cmISBN:

0 13 522657 0

Subject(s):

DDC classification:

658.8 AND

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 AND (Browse shelf(Opens below))	1	Available	T0001526

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Previous	658.72 PUR Purchasing principles and management	658.72 RUS Procurement risk : a short guide to	658.7201 SUS Sustainable procurement : a thematic review on sustainable procurement in higher education	658.8 AND Business market management : understanding, creating and delivering value	658.8 BES Market-based management : strategies for growing customer value and profitability	658.8 BRU Relationship marketing : management of customer relationships	658.8 EGA Relationship marketing : exploring relational strategies in marketing	Next

Includes bibliographical reference and index

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