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Marketing strategy and competitive positioning / Graham Hooley, John Saunders and Nigel Piercy

By:

Hooley, Graham

Contributor(s):

Saunders, John, Piercy, Nigel

Material type: Text

Text

TextPublication details: Harlow: Prentice Hall, c2004Edition: 3rd edDescription: xxiv,622p. : ills. ; 25cmISBN:

0 273 65516 7

Subject(s):

DDC classification:

658.8 HOO

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 HOO (Browse shelf(Opens below))	1	Available	T0001532

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Previous	658.8 EGA Relationship marketing : exploring relational strategies in marketing	658.8 HAT The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives	658.8 HIL Marketing communications : interactivity, communities and content	658.8 HOO Marketing strategy and competitive positioning	658.8 JOB Foundations of marketing	658.8 KAZ Marketing management : BUS 5011	658.8 KAZ Marketing management : BUS 5011	Next

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