Direct marketing : an integrated approach / William J. McDonald

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Material type: Text

TextPublication details: Boston: McGraw Hill, c1998.Description: xviii, 532p. : ills. ; 25cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.84 McD (Browse shelf(Opens below))	1	Available	T0001694

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Previous	658.84 ELE Electronic commerce 2006: a managerial perspectives	658.84 INC Developing distributed and e-commerce applications	658.84 LAU E-Commerce : business, technology and society	658.84 McD Direct marketing : an integrated approach	658.87 MOH Selecting inventory management and control models ; A search for assumptions	658.87 MOH Selecting inventory management and control models ; A search for assumptions	658.87 MOH Selecting inventory management and control models ; A search for assumptions	Next

Includes index

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