Marketing classics : a selection of influential articles / Ben M. Enis and Keith K. Cox.

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TextPublication details: Boston : Allyn and Bacon, c1985.Edition: 5th edDescription: xvii, 459 p. : ill. ; 24 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 ENI (Browse shelf(Opens below))	1	Available	0037088
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 ENI (Browse shelf(Opens below))	2	Available	0037087

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Includes bibliographies and index.

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