Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. : 23 cm. illISBN: - 0471415723 (pbk. : alk. paper)
- 658.8 AAK
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 0066802 |
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| 658.7882 WIL Carriage of goods by sea | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / | 658.8 ABE Strategic market planning : problems and analytical approaches | 658.8 ABE Strategic market planning : problems and analytical approaches | 658.8 ABE Strategic market planning : problems and analytical approaches |
Includes bibliographical references and index.
eng
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