Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch
Material type:
TextPublication details: Homewood ill : Richard D. Irwin, inc., 2002.Edition: 7th edDescription: xv, 815 p. : ill. ; 24 cmISBN: - 8185386161
- 658.83 BOY
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 BOY (Browse shelf(Opens below)) | 1 | Available | 0048275 |
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| 658.83 APP Applied marketing and social research / | 658.83 BOY Marketing research : text and cases | 658.83 BOY Marketing research : text and cases | 658.83 BOY Marketing research : text and cases | 658.83 BUR Marketing research / | 658.83 BUR Marketing research : online research applications | 658.83 CAL Market intelligence : how and why organizations use market research |
Includes index.
eng.
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