Marketing management : analysis, planning, implementation, and control / Philip Kotler

By:

Kotler, Philip

Material type: Text

TextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991Edition: 7th edDescription: xxvi, 756 p. : ill. ; 28 cmISBN:

0135634792

Subject(s):

DDC classification:

658.802 KOT

Summary: Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 KOT (Browse shelf(Opens below))	1	Available	0040942

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Includes bibliographical references and indexes

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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