Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN: - 0070489718 (alk. paper) :
- 658.8 GUI
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 GUI (Browse shelf(Opens below)) | 1 | Available | 0044963 |
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| 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GUI Marketing management : strategies and programs / | 658.8 GUI Marketing management : strategies and programs / | 658.8 GUP Case studies in marketing management / | 658.8 GUP Case studies in marketing management / | 658.8 HAI Marketing research : within a changing information environment / |
Includes bibliographical references and index.
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