Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks
Material type:
TextPublication details: Harlow : Prentice Hall/Financial Times, 2007.Edition: 3rd edDescription: xxi, 835 p. : ill. ; 27 cmISBN: - 9780273706892
- 658.83 MAL
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 MAL (Browse shelf(Opens below)) | 3 | Available | 0058974 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 MAL (Browse shelf(Opens below)) | 2 | Available | 0058973 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | 0058046 |
Browsing Mzumbe University Main Campus Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.83 LUC Marketing research | 658.83 LUC Marketing research | 658.83 LUC Marketing research | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach | 658.83 MAL Marketing research : an applied approach |
Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006
Includes CD-ROM in pocket attached inside back cover
Includes index.
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
eng.
There are no comments on this title.