Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Description: xiii, 848 p. : ill. ; 27 cmISBN: - 0256109559
- 658.8 QUE
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 QUE (Browse shelf(Opens below)) | 1 | Available | 0058118 |
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| 658.8 PRI Principles of marketing | 658.8 PRI Principles of marketing / | 658.8 PRI Marketing foundations | 658.8 QUE Marketing management : text and cases / | 658.8 RAJ Marketing management : text and cases | 658.8 RAJ Marketing management : text and cases | 658.8 REW Introduction to marketing management : text and cases / |
Includes bibliographical references (p. 832) and index.
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