Global marketing : a decision-oriented approach / Svend Hollensen

By:

Hollensen Svend

Material type: Text

TextPublication details: Harlow : Financial Times : Prentice Hall, c2004.Edition: 3rd edDescription: xxxix, 717 p. : col. ill. ; 27 cmISBN:

9788081282140

Subject(s):

Export marketing

DDC classification:

658.84 HOL

Summary: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 HOL (Browse shelf(Opens below))	1	Available	0058116

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其他题名:A Decision-Oriented Approach

Includes index.

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

eng.

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