Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee and Glen T. Cameron
Material type:
TextPublication details: New York : Longman, c2000.Edition: 6th edDescription: xxiv, 584 p. : ill. (some col.) ; 24 cmISBN: - 0321055551
- 659.2 PUB
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.2 PUB (Browse shelf(Opens below)) | 1 | Available | 0066795 |
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| 659.2 L'ET Public relations : concepts, practice and critique / | 659.2 L'ET Public relations : concepts, practice and critique / | 659.2 MAT Principles of public relations / | 659.2 PUB Public relations : strategies and tactics / | 659.2 PUB Public relations : the profession and the practice / | 659.2 PUB Public relations : the profession and the practice / | 659.2 PUB Public relations theory / |
Rev. ed. of: Public relations / Dennis L. Wilcox ... 5th ed. c1998.
Includes bibliographical references (p. 559-569) and index.
eng
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