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	21.	Principles of marketing / Philip Kotler and Gary Armstrong by Kotler, Philip Armstrong Gary Edition: 3rd ed. Material type: Text Publication details: New Delhi : Prentice Hall of India., ©2012 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT. Found in Open Library: Place hold Save to lists Add to cart (remove)
	22.	Marketing / A customer-centric approach Montrose S. Sommers and James G. Barnes by Sommers Montrose S Barners, Jim Material type: Text Publication details: Toronto : McGraw -hill , c2007 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SOM. Found in Open Library: Place hold Save to lists Add to cart (remove)
	23.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed. Material type: Text Publication details: Boston : McGraw-Hill/Irwin, c2006 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	24.	Customer relationship management : how to turn a good business int great one / Graham Robert-Phelps by Robert-Phelps Graham Material type: Text Publication details: London : Thorogood, c1998 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 ROB. Found in Open Library: Place hold Save to lists Add to cart (remove)
	25.	Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong by Kotler, Philip Armstrong, Gary Sounders, John Wong, Veronica Edition: 2nd ed. Second European edition Material type: Text Publication details: Prentice-Hall Europe : London, c1999 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI. Found in Open Library: Place hold Save to lists Add to cart (remove)
	26.	Customer services-marketing and the competitive environment/ Carol Mayall and Sally Palmer by Mayall,Carol Material type: Text Publication details: London ; Mountan View, CA : INPUT, c1992 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 332.17 MAY, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	27.	The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Peter Keen, Ron Mackintosh. by Keen, Peter G. W Mackintosh, Ron Material type: Text Publication details: Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001 Other title: Gaining the M-commerce edge in the era of the wireless Internet Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 330 KEE. Found in Open Library: Place hold Save to lists Add to cart (remove)
	28.	Practice of banking 1: study text in banking / BPP by BPP Material type: Text Publication details: London : BPP publishing, 1985 Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 332.10941 BPP. Found in Open Library: Save to lists Add to cart (remove)
	29.	Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi. by Bruhn, Manfred Georgi, Dominck Material type: Text Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2006 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRU. Found in Open Library: Place hold Save to lists Add to cart (remove)
	30.	Services marketing : people, technology, strategy / Jochen Wirtz and Christopher Lovelock by Lovelock, Christopher H Wirtz, Jochen Edition: 9th ed. Material type: Text Publication details: New Jersey : World Scientific, c 2022 Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658 WIR, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	31.	The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service / Jesff Toister by Toister, Jeff Material type: Text Publication details: [ San Diego] : s.l . 2017 Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.1 TOI, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	32.	Customer centricity : focus on the right customers for strategic advantage / Peter Fader. by Fader, Peter S Series: Wharton Executive Essentials Edition: 3rd ed. Material type: Text Publication details: Pennsylvania : Wharton School Press, 2020 Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 FAD, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	33.	Customer relationship management: Samit Chakravorti . a global approach / by Chakravorti, Samit Chakravorti, Samit (Author) Material type: Text Publication details: Los Angeles : SAGE, c 2023 Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 CHA, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	34.	Services marketing : concepts, strategies, and cases / K. Douglas Hoffman, and John Bateson by Hoffman, K. Douglas Bateson, John Edition: 6th edition. Material type: Text Publication details: Boston: Cengage, c 2024 Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 BAT, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
	35.	Key concepts in marketing / Jim Blythe. by BLYTHE, J Material type: Text Publication details: London : SAGE, C 2009 Other title: Marketing Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BLY. Found in Open Library: Place hold Save to lists Add to cart (remove)
	36.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml (Author), Mary Jo Bitner (Author), Dwayne D. Gremler (Author), Martin Mende (Author) by Zeithaml, Valarie A Jo Bitner, Mary Gremler, Dwayne D Mende, Martin Edition: 8th edition. Material type: Text Publication details: New York: McGraw Hill, c 2024 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SER. Found in Open Library: Place hold Save to lists Add to cart (remove)