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21.
Social customer relationship management (Social-CRM) in the era of Web 4.0 /Nedra Bahri Ammari by Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Material type: Text Text
Publication details: Hershey : IGI Global, c 2022
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 AMM, ...

22.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 12th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall, ©2008
Availability: Items available for loan: Mzumbe University-Mbeya Campus Library (1)Location, call number: 658.8 KOT.

23.
The study of complaints management and custome satisfaction in Tanzania's telecom sector / Samuel Hudson Mrisha by
Material type: Text Text
Publication details: Wuhan : Wuhan Univertsity of Technology ( China), c2026
Dissertation note: Thesis (PhD).- Wuhan University of Technology, c2026.
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: THS 384.068809678 MRI.

24.
Relationship marketing : management of customer relationships / Manfred Bruhn by
Material type: Text Text
Publication details: Harlow: Prentice Hall, c2002
Availability: Items available for loan: Mzumbe University-Tegeta Center Library (1)Location, call number: 658.8 BRU.