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Marketing strategy and competitive positioning / Graham Hooley, John Saunders and Nigel Piercy

By: Contributor(s): Material type: TextTextPublication details: Harlow: Prentice Hall, c2004Edition: 3rd edDescription: xxiv,622p. : ills. ; 25cmISBN:
  • 0 273 65516 7
Subject(s): DDC classification:
  • 658.8 HOO
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Tegeta Center Library Mzumbe University-Tegeta Center Library 658.8 HOO (Browse shelf(Opens below)) 1 Available T0001532
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Includes index

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