Mzumbe University Library Header
Amazon cover image
Image from Amazon.com
Image from Coce
Image from OpenLibrary

Industrial marketing strategy / Frederick E. Webster

By: Material type: TextTextPublication details: New York John Wiley & Sons Inc. c 1984.Edition: 3rd edDescription: xiii, 365p. : ill. ; 23 cmISBN:
  • 9780471119890
Subject(s): DDC classification:
  • 658.802 WEB
Summary: Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.802 WEB (Browse shelf(Opens below)) 1 Available 0087094
Total holds: 0

Includes bibliographical references and index

Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

eng.

There are no comments on this title.

to post a comment.
Share