Mzumbe University Library Header
Amazon cover image
Image from Amazon.com
Image from Coce

Essentials of strategic management /J. David Hunger and Thomas L. Wheelen

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education Limited , c 2014.Edition: 5th ed. Pearson New International EditionDescription: ii, 188 p. : ill. ; 28 cmISBN:
  • 9781292020907
Subject(s): DDC classification:
  • 658.4012 HUN
Contents:
Strategic audit of a corporation Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning: organizational analysis Strategy formulation: situation analysis and business strategy Strategy formulation: corporate strategy Strategy implementation : organizing for action Strategy implementation : staffing and leading Evaluation and control Strategy formulation: functional strategy and strategic choice
Summary: This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 1 Available 0087698
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 2 Available 0087699
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 3 Available 0087700
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 4 Available 0087701
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 5 Available 0087702
Total holds: 0

Includes reference and index p. 180 - 187

Strategic audit of a corporation
Basic concepts of strategic management
Corporate governance and social responsibility
Environmental scanning and industry analysis
Internal scanning: organizational analysis
Strategy formulation: situation analysis and business strategy
Strategy formulation: corporate strategy
Strategy implementation : organizing for action
Strategy implementation : staffing and leading
Evaluation and control
Strategy formulation: functional strategy and strategic choice

This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy

eng.

There are no comments on this title.

to post a comment.
Share