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Business / Ricky W. Griffin, Ronald J. Ebert. by
Edition: 5th ed., annotated instructor's ed.
Material type: Text Text
Publication details: Upper Saddler River, N.J. : Prentice Hall, 1999
Availability: Items available for loan: Mzumbe University-Mbeya Campus Library (1)Location, call number: 658 GRI.

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2.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddler River: Pearson, c2008
Availability: Items available for loan: Mzumbe University-Tegeta Center Library (1)Location, call number: 658.827 KEL.

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